Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: New York: McGraw-Hill, 2015Edition: 10th edDescription: xxxvi, 842 p. : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814575119; 9814575119Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823.B38
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Includes bibliographical references (pages 780-810) and indexes.
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