Belch, George E.
Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch. - 10th ed. - xxxvi, 842 p. : color illustrations ; 29 cm
Includes bibliographical references (pages 780-810) and indexes.
9789814575119 9814575119
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823.B38
659.1
Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch. - 10th ed. - xxxvi, 842 p. : color illustrations ; 29 cm
Includes bibliographical references (pages 780-810) and indexes.
9789814575119 9814575119
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823.B38
659.1