Small business management. / Nicholas Siropolis.
Material type:
TextPublisher: Boston : Houghton Mifflin Co., 1997Edition: 6th edDescription: xxvi, 642 p. : ill. (some col.) ; 24 cmISBN: 0395808871 Subject(s): Small business -- Management | New business enterprises -- ManagementDDC classification: 658.02/2 LOC classification: HD62.7.S56 Includes bibliographical references (621-632) and index.
Contents: 1. An overview of business: Small business in a global economy -- Diversity and the entrepreneur -- Ethics and social responsibility -- 2. Starting a new venture: New ventures and the business plan -- Buying out a existing businesses and protecting intellectual property -- Franchises -- Legal aspects -- Location -- Financing --Organisational planning and total quality management -- 3. Managing the ongoing venture: Accounting -- Planning and control -- Analysis of financial statements, investment, and credit -- Marketing research and marketing channels -- Price, Promotion, service, and global marketing -- Information technology -- Human relations -- Taxation -- Risk management and insurance --
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