Siropolis, Nicholas C.
Small business management. / Nicholas Siropolis. - 6th ed. - Boston : Houghton Mifflin Co., 1997. - xxvi, 642 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (621-632) and index.
Contents: 1. An overview of business: Small business in a global economy -- Diversity and the entrepreneur -- Ethics and social responsibility -- 2. Starting a new venture: New ventures and the business plan -- Buying out a existing businesses and protecting intellectual property -- Franchises -- Legal aspects -- Location -- Financing --Organisational planning and total quality management -- 3. Managing the ongoing venture: Accounting -- Planning and control -- Analysis of financial statements, investment, and credit -- Marketing research and marketing channels -- Price, Promotion, service, and global marketing -- Information technology -- Human relations -- Taxation -- Risk management and insurance --
0395808871
96076962
Small business--Management.
New business enterprises--Management.
HD62.7.S56
658.02/2
Small business management. / Nicholas Siropolis. - 6th ed. - Boston : Houghton Mifflin Co., 1997. - xxvi, 642 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (621-632) and index.
Contents: 1. An overview of business: Small business in a global economy -- Diversity and the entrepreneur -- Ethics and social responsibility -- 2. Starting a new venture: New ventures and the business plan -- Buying out a existing businesses and protecting intellectual property -- Franchises -- Legal aspects -- Location -- Financing --Organisational planning and total quality management -- 3. Managing the ongoing venture: Accounting -- Planning and control -- Analysis of financial statements, investment, and credit -- Marketing research and marketing channels -- Price, Promotion, service, and global marketing -- Information technology -- Human relations -- Taxation -- Risk management and insurance --
0395808871
96076962
Small business--Management.
New business enterprises--Management.
HD62.7.S56
658.02/2