Social business by design : transformative social media strategies for the connected company. / Dion Hinchcliffe and Peter Kim
Material type: TextPublisher: San Francisco: Jossey-Bass, A Wiley Imprint, 2012Description: Ix, 240 p. : illISBN: 9781118273210Subject(s): Social media -- Marketing | Strategic planningDDC classification: 658.8/72 LOC classification: HF5414.H56Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5414.H56 (Browse shelf) | 1 | Available | K/109/109/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5414.H561 (Browse shelf) | 2 | Available | K/110/110/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5414.H562 (Browse shelf) | 3 | Available | K/111/111/19 |
Includes index.
Contents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit --
There are no comments on this title.