Social business by design : transformative social media strategies for the connected company. / (Record no. 8484)
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000 -LEADER | |
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fixed length control field | 01767nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220126105920.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 111102t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781118273210 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5414.H56 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/72 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Fuller form of name | Hinchcliffe, Dion |
245 ## - TITLE STATEMENT | |
Title | Social business by design : transformative social media strategies for the connected company. / |
Statement of responsibility, etc. | Dion Hinchcliffe and Peter Kim |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | San Francisco: |
Name of publisher, distributor, etc. | Jossey-Bass, A Wiley Imprint, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | Ix, 240 p. : |
Other physical details | ill. ; |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit -- |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Social media -- Marketing |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Strategic planning |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Fuller form of name | Kim, Peter |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/18/2019 | WIUC | HF5414.H56 | K/109/109/19 | 01/25/2022 | 1 | 01/25/2022 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/18/2019 | WIUC | HF5414.H561 | K/110/110/19 | 01/26/2022 | 2 | 01/25/2022 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/18/2019 | WIUC | HF5414.H562 | K/111/111/19 | 01/26/2022 | 3 | 01/25/2022 | Books |