Global business. / Mike W. Peng.

By: Peng, Mike WMaterial type: TextTextPublisher: Mason, OH: South-Western Cengage Learning, 2009Description: xxiv, 577 p. : col. ill., col. maps ; 29 cmISBN: 9780324360738 (student ed.); 0324360738 (student ed.); 9780324585094 (instructor's ed.); 0324585098 (instructor's ed.)Subject(s): International trade | International economic relations | International business enterprises | GlobalizationLOC classification: HF1379.P46
Contents:
Contents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF1379.P46 (Browse shelf) Available K/350/350/19

Includes bibliographical references and indexes.

Contents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --

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