Peng, Mike W.,
Global business. / Mike W. Peng. - Mason, OH: South-Western Cengage Learning, 2009. - xxiv, 577 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
Contents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --
9780324360738 (student ed.) 0324360738 (student ed.) 9780324585094 (instructor's ed.) 0324585098 (instructor's ed.)
2008920890
International trade.
International economic relations.
International business enterprises.
Globalization.
HF1379.P46
Global business. / Mike W. Peng. - Mason, OH: South-Western Cengage Learning, 2009. - xxiv, 577 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
Contents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --
9780324360738 (student ed.) 0324360738 (student ed.) 9780324585094 (instructor's ed.) 0324585098 (instructor's ed.)
2008920890
International trade.
International economic relations.
International business enterprises.
Globalization.
HF1379.P46