Contemporary marketing. / Louis E. Boone, David L. Kurtz.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B53 (Browse shelf) | 1 | Available | 2129/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B531 (Browse shelf) | 2 | Available | 2130/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B532 (Browse shelf) | 3 | Available | 2131/12 |
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HF5410.A678 Applications in basic marketing: clippings from the popular business press. / | HF5415.An642 Annual editions: marketing. / | HF5415.B53 Contemporary marketing : wired. / | HF5415.B53 Contemporary marketing. / | HF5415.B53 Contemporary marketing. / | HF5415.B531 Contemporary marketing : wired. / | HF5415.B531 Contemporary marketing. / |
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy.
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