Contemporary marketing. / Louis E. Boone, David L. Kurtz.
Material type:
TextSeries: The Dryden Press series in marketingPublisher: Australia : South Western, c2001Edition: 10th edDescription: xxxiii, 619 + various pagings : ill. ; 29 cm. +ISBN: 0030314038 (book)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.B53 | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B53 (Browse shelf) | 1 | Available | 2129/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B531 (Browse shelf) | 2 | Available | 2130/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B532 (Browse shelf) | 3 | Available | 2131/12 |
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy.
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