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The basics of communication research. / Leslie A. Baxter, Earl Babbie.

By: Baxter, Leslie AContributor(s): Babbie, Earl RMaterial type: TextTextSeries: Wadsworth series in speech communicationPublisher: Belmont, CA : Wadsworth/Thomson Learning, 2003Description: xvii, 455 p. : ill. ; 25 cmISBN: 9780534507787Subject(s): Communication -- Research -- MethodologyLOC classification: P91.B36
Contents:
Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P91.B36 (Browse shelf) 1 Available K/2142/2142/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P91.B361 (Browse shelf) 2 Available K/2143/2143/19

Includes bibliographical references and index.

Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --

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