Baxter, Leslie A.
The basics of communication research. / Leslie A. Baxter, Earl Babbie. - Belmont, CA : Wadsworth/Thomson Learning, 2003. - xvii, 455 p. : ill. ; 25 cm. - Wadsworth series in speech communication .
Includes bibliographical references and index.
Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --
9780534507787
2003102373
Communication--Research--Methodology.
P91.B36
The basics of communication research. / Leslie A. Baxter, Earl Babbie. - Belmont, CA : Wadsworth/Thomson Learning, 2003. - xvii, 455 p. : ill. ; 25 cm. - Wadsworth series in speech communication .
Includes bibliographical references and index.
Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --
9780534507787
2003102373
Communication--Research--Methodology.
P91.B36