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Integrated marketing communications. / Charles M. Wood

By: Wood, Charles MContributor(s): [University of Tulsa]Material type: TextTextPublisher: London, Ontario: Ivey Business School, 2014Description: v, 449 p.: illISBN: 9781308255521Other title: MKTG 3033: Fall 2014Subject(s): Marketing | Communication in marketing | Marketing channels | Sales promotionLOC classification: HF5415.123.W87
Contents:
Contents: An introduction to Integrated marketing communications -- Brands and brand relationships -- Establishing objectives and budgeting for the promotional program -- Measurement, evaluation and effectiveness -- Creative strategy: planning and development: principles of two-dimensional design -- Media planning and strategy -- Direct marketing -- The internet and interactive media -- Online advertising/search engine marketing -- Social media marketing -- Web analytics -- Sales promotion -- Evaluating the social, ethical and economic aspects of advertising and promotion --
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Item type Current location Home library Call number Vol info Status Notes Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.123.W87 (Browse shelf) INT/Woo Available Part of the Ivey Collection. Shelved alphabetically by title K/2093/2093/19

Includes glossary.

Contents: An introduction to Integrated marketing communications -- Brands and brand relationships -- Establishing objectives and budgeting for the promotional program -- Measurement, evaluation and effectiveness -- Creative strategy: planning and development: principles of two-dimensional design -- Media planning and strategy -- Direct marketing -- The internet and interactive media -- Online advertising/search engine marketing -- Social media marketing -- Web analytics -- Sales promotion -- Evaluating the social, ethical and economic aspects of advertising and promotion --

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