Integrated marketing communications. / (Record no. 8242)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01304nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211210122337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120530t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781308255521 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.W87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Wood, Charles M. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications. / |
| Statement of responsibility, etc. | Charles M. Wood |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | MKTG 3033: Fall 2014 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, Ontario: |
| Name of publisher, distributor, etc. | Ivey Business School, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 449 p.: |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An introduction to Integrated marketing communications -- Brands and brand relationships -- Establishing objectives and budgeting for the promotional program -- Measurement, evaluation and effectiveness -- Creative strategy: planning and development: principles of two-dimensional design -- Media planning and strategy -- Direct marketing -- The internet and interactive media -- Online advertising/search engine marketing -- Social media marketing -- Web analytics -- Sales promotion -- Evaluating the social, ethical and economic aspects of advertising and promotion -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Communication in marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing channels |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales promotion |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Relator term | University of Tulsa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/13/2019 | INT/Woo | HF5415.123.W87 | K/2093/2093/19 | 12/09/2021 | 12/09/2021 | Books | Part of the Ivey Collection. Shelved alphabetically by title |