Global marketing :a decision-oriented approach. / Svend Hollensen.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2011Edition: 5th edDescription: xxxvii, 713 p. : col. ill. ; 27 cmISBN: 9780273726227 (pbk.)Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.8/4 LOC classification: HF1416 | .H65 2011
Contents:
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .H65 (Browse shelf) | 1 | Available | 2109/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .H651 (Browse shelf) | 2 | Available | 2110/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .H652 (Browse shelf) | 3 | Available | 2111/12 |
Includes bibliographical references and index.
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
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