Hollensen, Svend.
Global marketing :a decision-oriented approach. / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xxxvii, 713 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
9780273726227 (pbk.)
2010009888
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2011
658.8/4
Global marketing :a decision-oriented approach. / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xxxvii, 713 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
9780273726227 (pbk.)
2010009888
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2011
658.8/4