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Retailing management. / Michael Levy, Barton A. Weitz.

By: Levy, MichaelContributor(s): Weitz, Barton AMaterial type: TextTextPublisher: New York: McGraw-Hill/Irwin, 2012Edition: 8th edDescription: xxvii, 675 p. : ill. (some col.), col. maps ; 29 cmISBN: 9780073530024 (alk. paper); 0073530026 (alk. paper)Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429.L48(8e)
Contents:
Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --
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HF5429.L48(8e) (Browse shelf) Available K/1606/1606/19

Includes bibliographical references and indexes.

Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --

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