Levy, Michael,
Retailing management. / Michael Levy, Barton A. Weitz. - 8th ed. - New York: McGraw-Hill/Irwin, 2012. - xxvii, 675 p. : ill. (some col.), col. maps ; 29 cm.
Includes bibliographical references and indexes.
Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --
9780073530024 (alk. paper) 0073530026 (alk. paper)
2010048858
015648725 Uk
Retail trade--Management.
HF5429.L48(8e)
658.8/7
Retailing management. / Michael Levy, Barton A. Weitz. - 8th ed. - New York: McGraw-Hill/Irwin, 2012. - xxvii, 675 p. : ill. (some col.), col. maps ; 29 cm.
Includes bibliographical references and indexes.
Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --
9780073530024 (alk. paper) 0073530026 (alk. paper)
2010048858
015648725 Uk
Retail trade--Management.
HF5429.L48(8e)
658.8/7