Services marketing and organizational effectiveness : a collection of research publications. / edited by Kwaku Appiah-Adu
Material type: TextPublisher: Accra: Sub-Saharan Publication, 2005Description: 208 p: illsISBN: 9988550510LOC classification: HD9987.I47.A94Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9987.I47.A9 (Browse shelf) | 1 | Available | 1969/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9987.I47.A91 (Browse shelf) | 2 | Available | 1970/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9987.I47.A92 (Browse shelf) | 3 | Available | 1971/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9987.I47.A93 (Browse shelf) | 4 | Available | 1972/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9987.I47.A94 (Browse shelf) | 5 | Available | 1973/12 |
Includes bibliographical references.
Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.
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