Services marketing and organizational effectiveness : a collection of research publications. /
edited by Kwaku Appiah-Adu
- Accra: Sub-Saharan Publication, 2005.
- 208 p: ills. ;
Includes bibliographical references.
Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.
9988550510
HD9987.I47.A94
Includes bibliographical references.
Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.
9988550510
HD9987.I47.A94