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Marketing for English-speaking West Africa: a scientific approach. / Dalan O. Quarde

By: Quarde, Dalan OMaterial type: TextTextPublisher: Accra: Annex Learning, 2018Edition: (Student frugal ed.)Description: 354 p. : illOther title: MarketingSubject(s): MarketingLOC classification: HF5415.Q26
Contents:
Contents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices --
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.Q26 (Browse shelf) 1 Available K/1538/1538/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.Q261 (Browse shelf) 2 Available K/1539/1539/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.Q262 (Browse shelf) 3 Available K/1540/1540/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.Q263 (Browse shelf) 4 Available K/1541/1541/19

Contents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices --

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