Consumer behavior. / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
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Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.H69(6e) (Browse shelf) | 1 | Available | K/1424/1424/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.H691(6e) (Browse shelf) | 2 | Available | K/1425/1425/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HF5415.J573(7e) Principles and practice of marketing. / | HF5415.K91(17e) Principles of marketing. / | HF5415.K911(17e) Principles of marketing. / | HF5415.32.H69(6e) Consumer behavior. / | HF5415.32.H691(6e) Consumer behavior. / | HF5686.C8.B55(7e) Cost management: a strategic emphasis. / | HF5686.C8.B551(7e) Cost management: a strategic emphasis. / |
Includes bibliographical references and indexes.
Contents: 1. An introduction to consumer behavior: Understanding consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society --
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