Customer service: marketing in a competitive environment. / Monica Poku-Appiah
Material type:
TextSeries: Publisher: Accra: Chartered Institute of Bankers (Gh), 2009Description: xii, 240 p.: illSubject(s): MarketingLOC classification: HG1616.C87.P76
Contents:
Contents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy --
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HG1616.C87.P76 (Browse shelf) | Available | K/1253/1253/19 |
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Contents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy --
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