Customer service: marketing in a competitive environment. / (Record no. 7910)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00961nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211104102717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140604b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG1616.C87.P76 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Poku-Appiah, Monica |
| 245 ## - TITLE STATEMENT | |
| Title | Customer service: marketing in a competitive environment. / |
| Statement of responsibility, etc. | Monica Poku-Appiah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Accra: |
| Name of publisher, distributor, etc. | Chartered Institute of Bankers (Gh), |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 240 p.: |
| Other physical details | ill.; |
| 490 ## - SERIES STATEMENT | |
| Materials specified | Bankers workbook series |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 04/11/2019 | HG1616.C87.P76 | K/1253/1253/19 | 03/11/2021 | 03/11/2021 | Books |