BUS 5601: essentials of business development I. / Harris Warren...[et al.]
Material type: TextPublisher: Boston: Cengage, 2015Description: ii, 1000 p. : illISBN: 9781305289741; 1305289749Subject(s): Accounting. Managerial accounting. Sole proprietorship--Accounting. Marketing Microeconomics Macroeconomics Managerial economicsLOC classification: HF6535.E76Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF6535.E76 (Browse shelf) | Available | K/956/956/19 |
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HF5823.Y472 Advertising. / | HF5823.Y473 Advertising. / | HF6178.A89 Frenemies : the epic disruption of the ad business (and everything else) / | HF6535.E76 BUS 5601: essentials of business development I. / | HG178.3.S58 Microfinance: a textbook for schools, colleges and practitioners. / | HG178.3.S581 Microfinance: a textbook for schools, colleges and practitioners. / | HG178.3.S582 Microfinance: a textbook for schools, colleges and practitioners. / |
Includes index.
Produced by Cengage Custom Solutions for collegiate use
Contents: Foundations of Marketing: Customer-driven strategic marketing -- planning, implementing and evaluating marketing strategies -- the marketing environment, social responsibility and ethics -- marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior --
Microeconomics: The economic approach -- demand, supply and the market process -- consumer choice and elasticity --costs and the supply of goods -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --
Macroeconomics: International finance and the foreign exchange market -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --
Managerial Economics: Fundamental economic concepts -- prices, output and strategy: pure and monopolistic competition -- Appendix A: the time value of money -- B: differential calculus techniques in management --
College Accounting: Asset, liability, owner's equity, revenue and expense accounts -- T accounts, debits and credits, trial balance and financial statements -- the general journal and the general ledger -- adjusting entries and the work sheet -- closing entries and the post-closing trial balance -- Appendix A: Methods of depreciation -- bad debts -- inventory methods -- notes payable and notes receivable --
Financial & Managerial Accounting: Introduction to accounting and business -- corporations: organization, stock transactions and dividends -- statement of cash flows -- financial statement analysis -- Appendix A: Interest tables -- B. Nike, Inc., 2011 Annual report -- C. International Financial Reporting Standards (IFRS)
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