BUS 5601: essentials of business development I. / (Record no. 7870)
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781305289741 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1305289749 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF6535.E76 |
245 ## - TITLE STATEMENT | |
Title | BUS 5601: essentials of business development I. / |
Statement of responsibility, etc. | Harris Warren...[et al.] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston: |
Name of publisher, distributor, etc. | Cengage, |
Date of publication, distribution, etc. | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ii, 1000 p. : |
Other physical details | ill. ; |
500 ## - GENERAL NOTE | |
General note | Includes index. |
501 ## - WITH NOTE | |
With note | Produced by Cengage Custom Solutions for collegiate use |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Foundations of Marketing: Customer-driven strategic marketing -- planning, implementing and evaluating marketing strategies -- the marketing environment, social responsibility and ethics -- marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- <br/>Microeconomics: The economic approach -- demand, supply and the market process -- consumer choice and elasticity --costs and the supply of goods -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --<br/>Macroeconomics: International finance and the foreign exchange market -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --<br/>Managerial Economics: Fundamental economic concepts -- prices, output and strategy: pure and monopolistic competition -- Appendix A: the time value of money -- B: differential calculus techniques in management -- <br/>College Accounting: Asset, liability, owner's equity, revenue and expense accounts -- T accounts, debits and credits, trial balance and financial statements -- the general journal and the general ledger -- adjusting entries and the work sheet -- closing entries and the post-closing trial balance -- Appendix A: Methods of depreciation -- bad debts -- inventory methods -- notes payable and notes receivable --<br/>Financial & Managerial Accounting: Introduction to accounting and business -- corporations: organization, stock transactions and dividends -- statement of cash flows -- financial statement analysis -- Appendix A: Interest tables -- B. Nike, Inc., 2011 Annual report -- C. International Financial Reporting Standards (IFRS) <br/> |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Accounting. |
-- | Managerial accounting. |
-- | Sole proprietorship--Accounting. |
-- | Marketing |
-- | Microeconomics |
-- | Macroeconomics |
-- | Managerial economics |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Fuller form of name | Warren, Harris |
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Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 30/10/2019 | HF6535.E76 | K/956/956/19 | 30/10/2021 | 30/10/2021 | Books |