Guerrilla marketing: secrets for making big profits from your small business. / Jay Conrad Levinson
Material type:
TextPublisher: New York: Houghton Mifflin, 1998Edition: 3th ed., Completely updated and expanded edDescription: viii, 385 p. ; 23 cmISBN: 9780395906255; 0395906253Subject(s): Marketing | Small business -- Management | AdvertisingDDC classification: 658.8 LOC classification: HF5415.L47| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.L47(3e) (Browse shelf) | Available | K/1005/1005/19 |
Includes bibliographical references (p. [343]-356) and index.
The guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets --
The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles --
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