Guerrilla marketing: secrets for making big profits from your small business. / (Record no. 7818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02063cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14593863 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211008120905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061013s2007 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006033833 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780395906255 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395906253 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm73742461 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)73742461 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | GK8 |
| -- | C#P |
| -- | YDXCP |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.L47 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad. |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla marketing: secrets for making big profits from your small business. / |
| Statement of responsibility, etc. | Jay Conrad Levinson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3th ed., Completely updated and expanded ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 385 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [343]-356) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets -- <br/>The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles -- <br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/30/2019 | HF5415.L47(3e) | K/1005/1005/19 | 10/08/2021 | 10/08/2021 | Books |