Marketing for success. / Tony Fletcher and Neil Russell-Jones
Material type:
TextSeries: Better management skillsPublisher: London: Kogan Page, 1994Description: 108 p. : illISBN: 0749412542Subject(s): MarketingLOC classification: HF5415.F61
Contents:
Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead --
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.F61 (Browse shelf) | Available | K/997/997/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF5415.A59 The invisible brand : marketing in the age of automation, big data, and machine learning. / | HF5415.F22 Marketing esentials. / | HF5415.F221 Marketing esentials. / | HF5415.F61 Marketing for success. / | HF5415.J5 Principles and practice of marketing. / | HF5415. M21 Marketing ethics : cases and readings. / | HF5415.P21 Applied marketing. / |
Includes index.
Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead --
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