Marketing for success. / Tony Fletcher and Neil Russell-Jones
Material type: TextSeries: Better management skillsPublisher: London: Kogan Page, 1994Description: 108 p. : illISBN: 0749412542Subject(s): MarketingLOC classification: HF5415.F61
Contents:
Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead --
Item type | Current location | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.F61 (Browse shelf) | Available | K/997/997/19 |
Includes index.
Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead --
There are no comments on this title.