International business: strategy, management and the new realities. / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
Material type: TextPublisher: Upper Saddle River, N.J: Pearson/Prentice Hall, 2008Description: xxxv, 670 pISBN: 9780131738607; 0131738607Subject(s): Business & managementLOC classification: HD62.4.C38Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD62.4.C38 (Browse shelf) | Available | K/387/387/19 |
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Contents: I. FOUNDATION CONCEPTS 1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 5. The Cultural Environment 6. The Country Level Political and Legal Systems 7. Government Intervention in International Business 8. Regional Economic Integration 9. Understanding Emerging Markets 10. The International Monetary and Financial Environment III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS 11. Global Strategy and Organization 12. Global Market Opportunity Assessment IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing V. FUNCTIONAL AREA EXCELLENCE 17. Marketing In the Global Firm 18. Human Resource Management in the Global Firm 19. Financial Management and Accounting In the Global Firm Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal A(c) (Laminated Insert) Glossary (Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence.
For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
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