Introduction to mass communication: media literacy and culture. / Stanley J. Baran.
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TextPublisher: New York : McGraw-Hill Education, 2015Edition: 8th edDescription: xxiii, 402 + various pagings : ill. col. ; 28 cmISBN: 9780077507985LOC classification: P90.B284(8e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P90.B284(8e) (Browse shelf) | Available | 8482/076/19 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B28(8e) (Browse shelf) | 1 | Available | K/013/13/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B281(8e) (Browse shelf) | 2 | Available | K/014/14/19 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B282(8e) (Browse shelf) | 3 | Available | K/015/15/19 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B283(8e) (Browse shelf) | 4 | Available | K/1936/1936/19 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B284(8e) (Browse shelf) | 5 | Available | K/1937/1937/19 |
Includes glossary, references and index.
Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part Three: Strategic communication industries: Public relations -- Advertising -- Part Four: Mass-mediated culture in the information age: Theories and effects of effects of mass communication -- Media freedom, Regulation, and ethics -- Global media.
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