Introduction to mass communication: media literacy and culture. / (Record no. 6857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01543nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190806b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077507985 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.B284(8e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to mass communication: media literacy and culture. / |
| Statement of responsibility, etc. | Stanley J. Baran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 402 + various pagings : |
| Other physical details | ill. col. ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part Three: Strategic communication industries: Public relations -- Advertising -- Part Four: Mass-mediated culture in the information age: Theories and effects of effects of mass communication -- Media freedom, Regulation, and ethics -- Global media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | 08/06/2019 | P90.B284(8e) | 8482/076/19 | 08/06/2019 | 08/06/2019 | Books | |||||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/08/2019 | P90.B28(8e) | K/013/13/19 | 02/25/2022 | 08/06/2019 | Books | WIUC | 1 | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/08/2019 | P90.B281(8e) | K/014/14/19 | 02/25/2022 | 08/06/2019 | Books | WIUC | 2 | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/08/2019 | P90.B282(8e) | K/015/15/19 | 02/25/2022 | 08/06/2019 | Books | WIUC | 3 | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | P90.B283(8e) | K/1936/1936/19 | 02/25/2022 | 08/06/2019 | Books | WIUC | 4 | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | P90.B284(8e) | K/1937/1937/19 | 02/25/2022 | 08/06/2019 | Books | WIUC | 5 |