This is PR: the realities of public relations. / Doug Newsom, Judy VanSlyke and Dean Kruckeberg.
Material type: TextPublisher: Boston : Wardsworth Cengage Learning, 2013Edition: 11th edDescription: xiv, 369 p : ill. ; 26 cmISBN: 9781133307617LOC classification: HM1221.N48(11e)Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.N48(11e) (Browse shelf) | 1 | Available | 912/030/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.N481(11e) (Browse shelf) | 2 | Available | 8462/056/19 | |
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HM1221.S454(13e) The practice of public relations. / | HM1221.S455(13e) The practice of public relations. / | HM1221.S456(13e) The practice of public relations. / | HM1221.N483(11e) This is PR: the realities of public relations. / | HM1221.N484(11e) This is PR: the realities of public relations. / | HM1221.N485(11e) This is PR: the realities of public relations. / | HM1221.N486(11e) This is PR: the realities of public relations. / |
Includes index.
Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.
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