This is PR: the realities of public relations. / (Record no. 6820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01183nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190726b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133307617 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.N48(11e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 245 ## - TITLE STATEMENT | |
| Title | This is PR: the realities of public relations. / |
| Statement of responsibility, etc. | Doug Newsom, Judy VanSlyke and Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Wardsworth Cengage Learning, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 369 p : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turk, Judy VanSlyke. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krucheberg, Dean. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 26/07/2019 | HM1221.N48(11e) | 912/030/19 | 26/07/2019 | 1 | 26/07/2019 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | 26/07/2019 | HM1221.N481(11e) | 8462/056/19 | 19/08/2019 | 2 | 26/07/2019 | Books | |||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.N48(11e) | K/2139/2139/19 | 16/12/2021 | 1 | 16/12/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.N481(11e) | K/2140/2140/19 | 16/12/2021 | 2 | 16/12/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.N482(11e) | K/2141/2141/19 | 16/12/2021 | 3 | 16/12/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/11/2019 | HM1221.N483(11e) | K/2174/2174/19 | 17/12/2021 | 4 | 16/12/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/11/2019 | HM1221.N484(11e) | K/2175/2175/19 | 17/12/2021 | 5 | 16/12/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/11/2019 | HM1221.N485(11e) | K/2176/2176/19 | 17/12/2021 | 6 | 16/12/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/11/2019 | HM1221.N486(11e) | K/2177/2177/19 | 17/12/2021 | 7 | 16/12/2021 | Books |