This is PR: the realities of public relations. / Doug Newsom, Judy VanSlyke and Dean Kruckeberg.
Material type:
TextPublisher: Boston : Wardsworth Cengage Learning, 2013Edition: 11th edDescription: xiv, 369 p : ill. ; 26 cmISBN: 9781133307617LOC classification: HM1221.N48(11e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.N48(11e) (Browse shelf) | 1 | Available | 912/030/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.N481(11e) (Browse shelf) | 2 | Available | 8462/056/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N48(11e) (Browse shelf) | 1 | Available | K/2139/2139/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N481(11e) (Browse shelf) | 2 | Available | K/2140/2140/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N482(11e) (Browse shelf) | 3 | Available | K/2141/2141/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N483(11e) (Browse shelf) | 4 | Available | K/2174/2174/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N484(11e) (Browse shelf) | 5 | Available | K/2175/2175/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N485(11e) (Browse shelf) | 6 | Available | K/2176/2176/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.N486(11e) (Browse shelf) | 7 | Available | K/2177/2177/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF5821.A242(6e) Advertising and promotions: an integrated brand approach. / | HM1221.N48(11e) This is PR: the realities of public relations. / | HM1221.N481(11e) This is PR: the realities of public relations. / | HM1221.N482(11e) This is PR: the realities of public relations. / | HF5549.5.D37.K21(3e) Human resource information systems: basics, applications, and future directions. / | HF5549.5.D37.K211(3e) Human resource information systems: basics, applications, and future directions. / | HF5549.5.D37.K212(3e) Human resource information systems: basics, applications, and future directions. / |
Includes index.
Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.
There are no comments on this title.