Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublisher: Harlow, England ; New York : Prentice Hall, 2003Edition: 3rd edDescription: xviii, 504 p. : ill. 25 cmISBN: 0273658042Subject(s): Business -- Research -- Methodology | Business -- Research -- Data processing | Management -- Research -- Methodology | Management -- Research -- Data processingDDC classification: 650/.072 LOC classification: HD30.4.S28Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.S28 (Browse shelf) | 1 | Available | 1749/12 |
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HD30.4.P32 Applied business research project / | HD30.4.S1 Research methods for business students / | HD30.4.S28 Research methods for business students / | HD30.4.S28 Research methods for business students / | HD30.4.S281 Research methods for business students / | HD30.4.S282 Research methods for business students / | HD30.4.W46 Developing management skills / |
Includes bibliographical references and index.
Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work.
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