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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, Mark, 1959-Contributor(s): Lewis, Philip, 1945- | Thornhill, AdrianMaterial type: TextTextPublisher: Harlow, England ; New York : Prentice Hall, 2003Edition: 3rd edDescription: xviii, 504 p. : ill. 25 cmISBN: 0273658042Subject(s): Business -- Research -- Methodology | Business -- Research -- Data processing | Management -- Research -- Methodology | Management -- Research -- Data processingDDC classification: 650/.072 LOC classification: HD30.4.S28
Contents:
Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work.
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HD30.4.S28 (Browse shelf) 1 Available 1749/12

Includes bibliographical references and index.

Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work.

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