Effective small business management : an entrepreneurial approach / Norman M. Scarborough, Thomas W. Zimmerer.

By: Scarborough, Norman MContributor(s): Zimmerer, ThomasMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: 8th edDescription: xvi, 832 p. : ill.; 29 cmISBN: 0131469843Subject(s): Small business -- Management | New business enterprises -- Management | Small business -- United States -- Management | New business enterprises -- United States -- ManagementDDC classification: 658.02/2 LOC classification: HD62.7.S27
Contents:
COntents; The Challenge of entrepreneurship -- Building the Business plan: beginning considerations -- Building a business plan: marketing and finanical matters -- Small business Marketing strategies -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business: techniques for enhancing profitability -- Managing people: A company's most valuable resource -- Legal aspects of small business: succession, ethics, and government regulation.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HD62.7.S272 (Browse shelf) 3 Available 1573/12

Includes bibliographical references (p. 798-810) and index.

COntents; The Challenge of entrepreneurship -- Building the Business plan: beginning considerations -- Building a business plan: marketing and finanical matters -- Small business Marketing strategies -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business: techniques for enhancing profitability -- Managing people: A company's most valuable resource -- Legal aspects of small business: succession, ethics, and government regulation.

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