This is PR :The realities of public relations. / Doug Newsom
Material type:
TextSeries: Wadsworth series in mass communication and journalism: ; Cengage advantage books: Publisher: Boston : Wadsworth Cengage Learning, 2013Edition: 11th edDescription: xiv,369 p. : ill.; 26cmISBN: 9781111836832 (pbk.); 1111836833 (pbk.)Subject(s): Public relations | Communication in marketing | Communication in marketing | Public relationsDDC classification: 659.2 LOC classification: HM1221.N48 | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.N48 (Browse shelf) | Available | 7845/272/15 |
Includes bibliographical references and index.
Includes index.
Contents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility.
"Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website.
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