| 000 -LEADER |
|---|
| fixed length control field |
02557cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16948354 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210414114456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110906s2013 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011938130 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111836832 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1111836833 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn779837037 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Modifying agency |
MUU |
| -- |
OCLCF |
| -- |
EEK |
| -- |
OCLCA |
| -- |
IUL |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221.N48 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newsom, Doug. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
This is PR :The realities of public relations. / |
| Statement of responsibility, etc. |
Doug Newsom |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Wadsworth Cengage Learning, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,369 p. : |
| Other physical details |
ill.; |
| Dimensions |
26cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Wadsworth series in mass communication and journalism |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Cengage advantage books |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 501 ## - WITH NOTE |
|---|
| With note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
VanSlyke Turk, Judy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kruckeberg, Dean. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Wadsworth series in mass communication and journalism. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Cengage advantage books. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
