Public relations writing and media techniques. / Dennis L. Wilcox
Material type:
TextPublisher: London: Pearson, 2014Edition: 7th edDescription: ii,462p. : ill.; 28cmISBN: 9781292040738LOC classification: HM1221.W55| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.W55 (Browse shelf) | Available | 7980/407/15 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| HM1221.S451 The pratice of public relation. / | HM 1221.S452 The practice of public relations. / | HM1221.W55 Public relations : Strategies and tactics. / | HM1221.W55 Public relations writing and media techniques. / | HM1221.W551 Public relations : Strategies and tactics. / | HN17.5.E37 Social problems. / | HN29.S34 Investigating the social world: the process and practice of research. / |
Includes index
Contents: Getting organized for writing -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns.
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