Public relations writing and media techniques. / (Record no. 5640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01100nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150716b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292040738 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.W55 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WILCOX, Dennis L. |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations writing and media techniques. / |
| Statement of responsibility, etc. | Dennis L. Wilcox |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii,462p. : |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Getting organized for writing -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reber, Bryan H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2015 | HM1221.W55 | 7980/407/15 | 16/07/2015 | 16/07/2015 | Books |