Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill
Material type: TextPublisher: London: Pitman Publishing, c1997Description: xiv,429 p.: ill; 24cmISBN: 0273620177Subject(s): Research methodLOC classification: HD30.4.S1Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.S1 (Browse shelf) | Available | 1367/12 |
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HD30.4. J251 Business research projects | HD30.4. J252 Business research projects | HD30.4.P32 Applied business research project / | HD30.4.S1 Research methods for business students / | HD30.4.S28 Research methods for business students / | HD30.4.S28 Research methods for business students / | HD30.4.S281 Research methods for business students / |
Includes bibliographical references and index.
Contents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report.
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