Wisconsin International University College Main Library

Your cart is empty.

Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill

By: Saunders, MarkContributor(s): Lewis, Philip | Thornhill, AdrianMaterial type: TextTextPublisher: London: Pitman Publishing, c1997Description: xiv,429 p.: ill; 24cmISBN: 0273620177Subject(s): Research methodLOC classification: HD30.4.S1
Contents:
Contents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HD30.4.S1 (Browse shelf) Available 1367/12

Includes bibliographical references and index.

Contents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report.

There are no comments on this title.

to post a comment.

If you have any concerns or questions; kindly contact the library

© Powered by WIUC IT - Support Services Unit