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Media/impact : An introduction to mass media. / Shirley Biagi.

By: Biagi, ShirleyMaterial type: Text

TextPublisher: Boston : Wadsworth Cengage Learning, 2013Edition: 10th edDescription: xxxiv,430p. : ills. ; 28cmISBN: 9781111835293 (pbk.)Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90.B489 Online resources: Publisher description | Table of contents only

Contents:

Contents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	P90.B489 (Browse shelf)	Available		7986/413/15

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Previous	P90.B284 Introduction to mass communication: media literacy and culture. /	P90.B2841 Introduction to mass communication: media literacy and culture. /	P90.B413 Essentials of mass communication theory. /	P90.B489 Media/impact : An introduction to mass media. /	P90.F58 Introduction to communication studies. /	P90.H314 Mass Communication: Living in a media world. /	P90.H39 Human communication theory and research : concepts, contexts, and challenges. /	Next

Includes bibliographical references and index.

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Wisconsin International University College Main Library

Media/impact : An introduction to mass media. / Shirley Biagi.

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