Public relations : Strategies and tactics. / Dennis L. Wilcox.
Material type:
TextPublisher: Boston: Pearson, 2015Edition: 11th edDescription: 624p. : ills.: 27cmISBN: 9780205960644Subject(s): Public relations | Public relations -- United StatesLOC classification: HM1221.W55| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.W55 (Browse shelf) | 1 | Available | 7852/279/15 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.W551 (Browse shelf) | 2 | Available | 7879/306/15 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| HM 1221.S451 The practice of public relations. / | HM1221.S451 The pratice of public relation. / | HM 1221.S452 The practice of public relations. / | HM1221.W55 Public relations : Strategies and tactics. / | HM1221.W55 Public relations writing and media techniques. / | HM1221.W551 Public relations : Strategies and tactics. / | HN17.5.E37 Social problems. / |
Includes bibliographical references and index.
Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors.
There are no comments on this title.