Wilcox, Dennis L.
Public relations : Strategies and tactics. / Dennis L. Wilcox. - 11th ed. - Boston: Pearson, 2015. - 624p. : ills.: 27cm.
Includes bibliographical references and index.
Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors.
9780205960644
2014002354
Public relations.
Public relations--United States.
HM1221.W55
Public relations : Strategies and tactics. / Dennis L. Wilcox. - 11th ed. - Boston: Pearson, 2015. - 624p. : ills.: 27cm.
Includes bibliographical references and index.
Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors.
9780205960644
2014002354
Public relations.
Public relations--United States.
HM1221.W55