Media of mass communication. / John Vivian.
Material type:
TextPublisher: Harlow: Pearson, 2014Edition: 11th edDescription: ii 452p. : ill.; 28cmISBN: 9781292025230; 9781292025230Subject(s): Mass media | Mass media -- Technological innovations | Mass media -- Social aspects | Communication -- Technological innovations | Mass media and cultureDDC classification: 302.23 LOC classification: P90.V53
Contents:
Contents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P90.V53 (Browse shelf) | Available | 7920/347/15 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| P90.R596 Mass media in a changing world : history, industry, controversy / | P90.S4414 Communication theories : Origins, methods, and uses in the mass media. / | P90.S458 Gatekeeping theory. / | P90.V53 Media of mass communication. / | P90.W618 Communication in our lives. / | P90.W6181 Communication in our lives. / | P91.3.M46 Communication research methods. / |
Includes bibliographical references and index.
Contents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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