Vivian, John.
Media of mass communication. / John Vivian. - 11th ed. - Harlow: Pearson, 2014. - ii 452p. : ill.; 28cm.
Includes bibliographical references and index.
Contents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
9781292025230 9781292025230
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
P90.V53
302.23
Media of mass communication. / John Vivian. - 11th ed. - Harlow: Pearson, 2014. - ii 452p. : ill.; 28cm.
Includes bibliographical references and index.
Contents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
9781292025230 9781292025230
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
P90.V53
302.23